International News

Adidas is said to have earned over half a billion dollars in sales earlier this year by selling unsold Yeezy shoes designed by controversial rapper, Kanye West.

This comes some months Adidas stopped selling Yeezy Sneakers after terminating highly profitable agreement and cutting ties with fashion designer and rapper Kanye West, now known as Ye after he made antisemitic comment.

Despite the controversy surrounding him, demand for the Yeezy shoes remained high, and the sales generated approximately $565 million from about four million orders.

The decision to discontinue West’s brand had significant financial consequences for Adidas. In the first quarter of 2023 alone, the company reported a loss of $440 million in sales.

Initially, Adidas estimated that not selling the leftover Yeezy merchandise would result in a revenue decrease of $1.33 billion and an operating profit decline of $554 million.

Adidas had planned to donate some of the proceeds from the Yeezy sales to organizations fighting antisemitism and racism.

The company is expected to contribute more than $9 million to five charities in the U.S. and China, according to sources familiar with the matter.

The loss of the Yeezy partnership was a major setback for West, as Adidas had been distributing his Yeezy brand since 2013, contributing significantly to his wealth.

Prior to the fallout, Kanye West was estimated to be worth $2 billion, but after the separation, his net worth dropped to $400 million, losing $1.5 billion.

Following the controversy, Adidas shareholders filed a class-action lawsuit against the company, claiming that Adidas knew about the potential harm West’s behavior could cause but failed to inform investors.

The lawsuit alleges that the company either intended to deceive investors or acted with reckless disregard for the truth.

Adidas’ next earnings report, scheduled for August 3, will be closely watched to assess the full impact of the Yeezy partnership’s termination on the company’s financial performance.

The fallout from this high-profile split remains uncertain as the brand’s popularity appeared unaffected by Ye’s remarks.

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Russian police are probing the sudden death of a woman, 22, during buttock enlargement surgery by an ‘unqualified’ beautician who was her ‘friend’.

The woman, Mika Shabasova, reportedly passed away just ten minutes after being administered local anesthesia for the procedure.

The procedure was performed by an unqualified beautician who happened to be the woman’s friend, raising serious concerns about the risks associated with such practices.

Distressingly,she had already lost her life by the time an ambulance arrived at the location where the surgery took place – the home of the cosmetologist known as Uma M, who is now under house arrest pending further investigation.

According to reports, Uma M had offered the buttock enlargement procedure for a fee of £154, despite having only completed a two-week course on cosmetic procedures.

She admitted to repeatedly anesthetizing the skin of the victim with lidocaine, a local anesthetic, and had asked Mika about any allergies she might have had.

Uma M is described as a former waitress who lacked the necessary license to perform cosmetic surgery.

Despite this, she was undertaking various procedures, including lip, cheek, and buttock enlargements – a highly concerning and dangerous practice.

The cause of Mika Shabasova’s death will be determined through a forensic medical examination, as reported by the 112 media outlet.

The Russian Investigative Committee is actively investigating the incident to establish all relevant circumstances surrounding the tragic event.

A friend of the deceased woman revealed that he had strongly advised Mika against undergoing the buttock procedure, which had been advertised by Uma M.

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He stated that the beautician had recently obtained a certificate after completing a short two-week course in cosmetology, having previously worked on lash extensions.

Despite Uma’s lack of qualifications, Mika trusted her friend and went ahead with the procedure.

Three days before the surgery, Mika had been suffering from a fever and had taken time off work.

Living with three other girls in an apartment, they all tried to persuade her not to go to Uma M for the surgery.

However, Mika secretly left the house when everyone was present, called a taxi, and proceeded with the operation. Sadly, within just 15 minutes, she lost her life.

Police have questioned Mika’s friends to gain insights into the sequence of events leading to her tragic death.

The incident serves as a stark reminder of the risks involved in receiving cosmetic procedures from unqualified individuals lacking the necessary licenses and expertise.

As the investigation continues, authorities aim to hold Uma M accountable for her actions and bring justice to Mika Shabasova’s grieving family.

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